Press Start (2014)
LED lights, Paper, Wood, Lucite
24 x 25 1/2 x 19 1/2 in.
In an artwork inspired by LinkedIn, Brett Wallace explores the idea of a network and the exponential power of its relationships.
The installation consists of three large, asymmetrical wooden forms. The work abandons imagery and, instead, presents itself as visually bold and physical objects. These objects create a paradox for us because they present themselves as actual things that exist in real life while representing the invisible network we interact with.
The surfaces of each object were built up with multiple layers of drawings. You can see thousands of lines and shapes, depicting nodes and connections, splashes of flat color that collide with black and white shapes and random handprints. These elements all contribute to the scale and presence of these objects and create a surface tension that highlights the contrast of the analog vs. digital experience. The surface patterns were made up of only a few, unique drawings which were digitally reproduced in mass quantity to highlight how quickly a network scales.
Standing before this installation, we are reminded that we are all a part of networks, largely unseen, but fully present in our lives.
“Connections” is comprised of a large, asymmetrical wooden form, based on on a LinkedIn InMap, and presents itself as a single, physical object with audacious visual presence. The object’s surface was built up with multiple layers of black and white drawings that Wallace re-purposed from an earlier work and multiplied using digital technologies. Protruding from the surface, and in contrast to the background of flat line and space, are fluorescent, curved rods representing “connection paths”.
The value “Relationships Matter” at LinkedIn is about building meaningful connections, based on trust and collaboration, where we are all working towards one goal. Tied together by luminous, three-dimensional “connection paths”, Wallace presents us with a real-life object, in a massive state of transformation, based on the relationships within it.
Ultimately, this conceptual piece raises our awareness that relationships are the foundation our life and work, and enable allow us to experience personal and professional transformation.